Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Lifestyle
Carla Feric

Morgan Freeman becomes latest Hollywood star to advertise a British institution

Morgan Freeman Olivia Colman Warburtons
  • Oscar-winning actor Morgan Freeman stars in a new Warburtons advert, celebrating the British baking firm's 150th anniversary.
  • The two-minute commercial, set to premiere on ITV on 14 February, features Freeman narrating the company's history and humorously questioning the nature of a crumpet.
  • Freeman joins a list of A-list celebrities, including Olivia Colman, George Clooney, Robert De Niro, and Samuel L Jackson, who have previously fronted campaigns for the family-run business.
  • The advert includes historical montages, a Top Gun parody, and cameos from Olivia Colman (as a wanted poster) and Paddington Bear.
  • Jonathan Warburton praised Freeman as the 'world’s most recognisable storyteller' for bringing an 'epic and memorable scale' to the company's history.

IN FULL

Morgan Freeman experiences a slice of the UK as star of new Warburtons advert

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Recall Warning: True Sea Moss Gels Recalled for Potential Botulism Risk
Wellness influencers often promote sea moss as a miracle for gut health and glowing skin. While it feels like a natural health hack, a massive recall recently turned this staple into a potential hazard. Diva Fam Inc. is pulling True Sea Moss gels from shelves due to a potential botulism…
Budget and the Bees
Budget and the Bees
Fans Like Me Really Want More Muppets Episodes, And There's One Big Reason It Must Happen
We need this revived variety show on our TV once a week, stat!
Cinemablend
Cinemablend
‘Don’t trust the staff’: Woman checks into Tennessee Best Western. Then someone starts ‘body slamming’ against her door at 11pm
A woman staying at a Franklin, Tennessee, Best Western had an unsettling experience when someone started “slamming” into her hotel door late at night. 
The Mary Sue
The Mary Sue
Gene Simmons slams idea of hip hop in Rock and Roll Hall of Fame
Rock and Roll Hall of Famer Gene Simmons has hit out at the idea of rappers being recognised by the same organisation.
BANG Premier
BANG Premier
The Epstein scandal has punctured all the age-old myths about the French elite
Suddenly, venerable figures presumed immune to sordid compromise have been exposed – although some have shown that moral courage is possible, says political commentator Agnès Poirier
The Guardian - UK
The Guardian - UK
Great Moments in Unintended Consequences: Pickpocket Signs, Cleveland Balloon Release, Ivanpah Solar Power Facility (Vol. 20)
Good intentions, bad results
Reason
Reason
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play