Certain bread products are reportedly being pulled from shelves in Iceland.
A protest group called 'The Real Bread Campaign' has waged its latest battle against 'half and half' loaves - claiming one supermarket has already pulled a product. The campaigners say Iceland supermarket has withdrawn its own-brand ‘50% white and wholemeal’ loaf - after it lodged a trading standards complaint.
Iceland is one of five companies the Campaign wrote to in June 2022 about the naming and marketing of ‘half and half’ products. It is asking them to review the marketing - saying legally the word wholemeal ''can only be used in a product name or marketing if all of the flour in that product is wholemeal''.
