Bread is a staple food, yet it doesn't always get the credit it deserves.
With more shoppers turning to the likes of seeded or sourdough varieties, the humble plain white sliced loaf doesn't always get a look-in.
Yet it still ranks as the most popular bread around, with Warburtons up there as the UK's leading brand.
We all know how prices have risen though and you now struggle to find a loaf of Warburtons Toastie for less than £1.40.
Read more: Join the FREE Manchester Evening News WhatsApp community
That's why we decided to take a look at supermarket own brand thick white loaves to see how they compare.
We ended up with seven in all, from Morrisons, M&S, Asda, Aldi, Lidl, Tesco and Sainsbury's - each one priced 75p.
Here's what we thought...
Appearance
How different can they be?
Well you'd think they'd be pretty much all the same wouldn't you, but there are some differences to note.
Most are rectangular shaped - Asda's perfectly so - except for Morrisons, which is more of a square, and Lidl and M&S somewhere in between.
I'm not sure anyone's that bothered about whether the top is flat or arched, although I'm sure there's a toddler somewhere who would argue the case, so just in case you're wondering, they're all pretty much flat-topped, except for Tesco.
There's a difference in thickness too, with Aldi and Tesco both winning in equal measure on that front.
Size
They're all a standard 800g loaf, which is the same as a Warburtons, and all-but-one have 16 slices.
Only the Morrisons one promises an average of 19 slices, so you'll get more butties out of that one if you're not bothered about the slice shrinkage.
Texture and taste
I have to admit it's not that easy to find the variations between seven pieces of plain white bread.
We mostly made toast to get the full taste of the bread itself, rather than any topping.
On texture it was Morrisons and M&S that seemed the driest. And it wasn't anything to do with best before dates as they were all freshly bought and all had a few days left on the labels.
The corners of the M&S one seemed particularly dry.
The others were all soft, with that fluffiness you want to feel from a fresh slice.
But there was one that stood out for being just like the Warbies loaf and that was Aldi's.
Looking at them side by side, you'd struggle to tell them apart.
And once toasted - albeit lightly, as is our preference - it was the Aldi one that stayed thicker and softer in the middle, making it, in our opinion, a tastier slice overall.
When you consider it's almost half the price of the real deal, if you buy two a week, that's a saving of almost £70 a year.
Surely anyone using their loaf would rather not waste that dough.
