The Latest Breaking News from LG Ad Solutions

LG Ad Solutions Launches Innovation Labs

The new division will focus on developing technologies for CTV advertising and improved user experiences

TV Tech · Sep 11, 2024

Samsung Ads Campaign for Southern California Toyota Wins Overall Advanced Advertising Innovation Award

Also earning honors are TelevisaUnivision, LG Ad Solutions, Spectrum Reach, EssenceMediacom, Samsung Ads

Multichannel News · Sep 5, 2024

Study: 78% of Hispanic Americans Prefer Streaming Over Traditional TV

Hispanics, who have long over indexed in usage of streaming services, prefer the personalized and diverse content options provided by streaming

TV Tech · Aug 30, 2024

LG Ad Solutions Says It’s Smart for Political Advertisers To Buy Streaming Ads

Survey shows Dem, GOP and independent CTV viewers prefer streaming to cable, satellite, broadcast

Broadcasting & Cable · Jul 9, 2024

Survey: Many Consumers Don't Mind AI-Generated Ads

49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in political ads

TV Tech · Jun 13, 2024

LG Ad Solutions to Adopt Unified ID 2.0

The adoption of the UID2 allows advertisers to use their first party data to improve ad campaigns while strengthening privacy

TV Tech · May 9, 2024

LG Ad Solutions Integrating Trade Desk’s Unified ID 2.0

Brands will be able to use first-party data to target ads

Broadcasting & Cable · May 9, 2024

Viewers Prefer Their CTV Free With Ads, LG Ads Survey Finds

FAST viewers like interactive ads

Broadcasting & Cable · Apr 4, 2024

Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery

Broadcasting & Cable · Mar 14, 2024

Fates & Fortunes | February 2024

Notable executives on the move

Multichannel News · Feb 21, 2024