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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Viewers Prefer Their CTV Free With Ads, LG Ads Survey Finds

LG FAST LG Ad Solutions
LG Smart TV.

Connected TV viewers prefer streaming programming on free ad-supported streaming television (FAST) channels to paying for subscription services without ads, a survey from LG Ad Solutions found.

According to the survey, 69% of those polled picked FAST over subscription streaming, with 53% of respondents saying they spend two hours or more per week using such channels.

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