MOUNTAIN VIEW, Calif.—LG Ad Solutions has announced that it has started to integrate the Unified ID 2.0 solution (UID2) into its platform.
The UID2 solution, which was initially developed by demand side platform The Trade Desk, is an important effort to address growing privacy concerns and regulations while maintaining the effectiveness of advertising campaigns. LG said that integrating this solution will enable advertisers to leverage their first-party data across LG’s extensive audience network in a privacy-conscious manner and in the process enhance advertising effectiveness.
