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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

Magnite logo.

Media buyers using Mediaocean’s Prisma platform will be able to plan, execute and reconcile ad campaigns on connected TV directly from programmers who work with Magnite through a new exclusive partnership the two companies have formed.

Magnite’s ClearLine has CTV and digital video inventory from media companies including including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fox Digital, LG Ad Solutions, Vizio, and Warner Bros. Discovery.

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