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The Latest Breaking News from Disney Advertising

ESPN Inks New $7.8B Deal for College Football Playoffs

ESPN network will remain the sole media rights holder of the event through the 2031-32 season

TV Tech

Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk

DRAX direct unlocks incremental demand for Hulu, Disney Plus

Broadcasting & Cable

Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery

Broadcasting & Cable

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Disney Sells Out Commercial Inventory During Oscars Broadcast

Don Julio, Rolex, Bank of America integrated into awards show

Broadcasting & Cable

Jon Camera Joins Nexstar As Senior VP, National Sales

Exe was VP, local seals at Disney Advertising

Broadcasting & Cable

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