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The Latest Breaking News from Disney Advertising

ESPN Inks New $7.8B Deal for College Football Playoffs

ESPN network will remain the sole media rights holder of the event through the 2031-32 season

TV Tech

Disney Lets Buyers Access Streaming Ad Inventory Via Google, The Trade Desk

DRAX direct unlocks incremental demand for Hulu, Disney Plus

Broadcasting & Cable

Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery

Broadcasting & Cable

From analysis to the latest developments in health,
read the most diverse news in one place.

Disney Sells Out Commercial Inventory During Oscars Broadcast

Don Julio, Rolex, Bank of America integrated into awards show

Broadcasting & Cable

Jon Camera Joins Nexstar As Senior VP, National Sales

Exe was VP, local seals at Disney Advertising

Broadcasting & Cable

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