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The Latest Breaking News from Rolex

US demand keeps Swiss watch sales ticking despite hefty tariffs

Despite US duties reaching up to 39% on Swiss goods, watches of Switzerland posted higher sales and profits, insisting that demand for top-end watches and jewellery remains resilient.

Euronews

7 countries that seduced Trump with extravagant gifts – what they got in return will leave you stunned

Donald Trump is a sucker for expensive gifts.

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The New “Stealth Wealth” Trend That’s Replacing Rolexes and Lambos

For decades, luxury was defined by visible symbols, such as Rolexes, Lamborghinis, and designer logos splashed across clothing. But in 2025, the pendulum has swung toward subtlety. The rise of stealth wealth emphasizes quiet confidence, timeless craftsmanship, and financial security over ostentation. Instead of chasing likes on Instagram, people are…

Clever Dude

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Time bandit: Watch dealer jailed over £1m fraud

Adam Moore-Lynch promised to sell on clients’ high-value watches for a fee – but instead kept the cash.

Evening Standard

Swiss gold and Rolex gifts to Trump arouse ‘disgust’ in Europe

Billionaires gave desk clock and engraved gold bar weeks before Trump slashed tariffs on imports from Switzerland

The Guardian - UK

Dubai Watch Week 2025 recap: behind the scenes and launches from TAG Heuer, Zenith, Hublot and more

T3's live report on the seventh edition of Dubai Watch Week

New Tudor Ranger has a white dial and a smaller case – it's the perfect Explorer-style watch

The classic Explorer-style watch gets a new light-coloured dial.

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Keanu Reeves thanks FBI for returning items stolen in burglary

Hollywood actor Keanu Reeves has thanked the FBI for returning items stolen from his home in a burglary back in 2023 including a pricey personalised Rolex watch.

BANG Premier

LA woman receives random fedex delivery. Its contents instantly turn her life into a moral ‘test from God’

Glad she did the right thing.

We Got This Covered

I test watches for a living – here are 5 I'd pick over the Rolex Oyster Perpetual

The quintessential Rolex is the perfect office watch – and there are stacks of alternatives for you to choose from.

How to lobby Trump with Swiss precision: gifts, gold and gab

How the Swiss broke a diplomatic logjam on tariffs by arriving with tributes fit for a king.

Axios

Trump accused of caving to big business after deal to cut Swiss tariffs to 15%

Rolex denies ‘any negotiation’ with US although luxury watchmaker entertained Trump and gave him gold clock

The Guardian - US

Flurry of leasing deals sends rents higher on Mayfair's Old Bond Street

A flurry of leasing activity over recent months means only one retail unit remains available

Evening Standard

Swiss watchmaker stocks rally as Trump dangles relief from steep 39% US tariff

The president’s late-Monday remarks lifted sentiment, with Switzerland’s top watch groups gaining as September exports to the US fell 55.6% year on year.

Euronews

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I test watches for a living – here are five field watches I'd pick over the Rolex Explorer

It's the ultimate everyday watch, and there are lots of ways to get the look on a budget.

Evening Standard

Moment Rolex knife slasher snared by live facial recognition cameras arrested in street

Adenola Akindutire, 22, stole luxury timepieces valued at £28,300 after posing as a buyer on Facebook marketplace

The Independent UK

David Hogg mocks CNN’s Scott Jennings for wearing a Rolex while discussing ‘affordability’

Liberal activist David Hogg mocked CNN commentator Scott Jennings for “lecturing” viewers while he was wearing a Rolex watch.

Golf Monthly

Rolex Grand Final Full Prize Money Payout 2025

For the 45 players involved in the Road To Mallorca's closing tournament, there was the joint-highest payout of the season on the line...

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There's only one Rolex watch I'd buy – and I think it's the most underrated

Forget the Submariner or the GMT-Master – there's a more impressive watch in the Rolex catalogue.

I test watches for a living – here are 5 integrated-bracelet watches I'd pick over the Rolex Land Dweller

The newest Rolex model is a solid modern design, but there are lots of other choices out there.

Clever Dude

9 Watches That Gain Value Over Time

For many, watches are more than just a way to tell time. They’re a statement, a piece of history, and sometimes, a smart investment. While most watches lose value after leaving the store, some models defy the norm. These are the watches that gain value over time, attracting collectors and…

5 rare Rolex Daytona models added to legendary watch auction next month – including the iconic Paul Newman Daytona

The Decade One auction already includes a stack of rare Patek Philippe pieces.

Euronews

French left-wing politician Louis Boyard accused of hiding luxury watch on TV, but what's the truth?

Argentina's radical right-wing President Javier Milei has fuelled online claims alleging that Louis Boyard, a politician from the far-left France Unbowed party, removed his luxury watch before a TV interview. However, these claims are misleading.

Evening Standard

Just one in 88 luxury watches snatched in London are ever recovered, figures reveal

Thousands of luxury timepieces have been stolen across the capital in recent years

Marie Claire

I'm Obsessed With Investment Watches—You Can't Go Wrong With These Picks

To me, a watch is one of the most emotionally valuable keepsakes you can have.

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