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The Economic Times
The Economic Times
National
Trending Desk

₹40 lakh a month from waste plastic bought at ₹13 per kg and sold for ₹90: How a Rolex at a wedding revealed a surprising business

Thirteen rupees a kilo in, ninety rupees a kilo out. Somewhere in that gap sits a business quiet enough that even a close relative didn't know it existed, until an expensive Rolex watch gave it away. The story surfaced on X through a post by a user named Pratham. He'd run into his cousin at a family wedding, the kind of relative you nod at more than you actually talk to. This time, though, something caught his eye: a limited-edition Rolex, sitting comfortably on a wrist attached to someone he didn't think was doing anything unusual for a living.

So he asked. What do you do?

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