The Latest Breaking News from DirecTV Advertising

Nielsen’s Gracenote Enters Contextual CTV Ad Business

Gracenote is now working with Peer39, Magnite, Cannella Media, Ocean Media, DirecTV Advertising, Tastemade, Xumo and others to improve contextual advertising

TV Tech · Jul 25, 2024

Nielsen’s Gracenote Gets Into Contextual Ad Game

Metadata being used by Cineverse, DirecTV Advertising, Philo, Tastemade, Xumo to target audiences

Broadcasting & Cable · Jul 25, 2024

DirecTV Advertising Unveils New Slate of Ad Capabilities

The enhancements to its advanced advertising capabilities include guaranteed incremental reach with addressable RFO

TV Tech · Jun 6, 2024

73% of Marketers Say They Use Addressable Advertising: Survey

Go Addressable finds measurement becoming less of a challenge

Multichannel News · Aug 1, 2023

DirecTV Advertising Taps 605 to Improve Ad Measurement

The long-term partnership will offer cutting edge campaign measurement and attribution solutions to DirecTV Advertising customers

TV Tech · Jun 28, 2023

DirecTV Working With 605 To Measure Ad Performance

Clients will get data on ad lift, website activity and geolocation visitation

Broadcasting & Cable · Jun 27, 2023

Rivals DirecTV, Dish Team Up To Simplify Addressable Advertising

Programmers can enable targeting for more national inventory

Multichannel News · Apr 25, 2023