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Broadcasting & Cable

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Jon Lafayette

Nielsen’s Gracenote Gets Into Contextual Ad Game

Gracenote CTV Cineverse DirecTV Advertising Philo Tastemade XUMO Magnite

Gracenote logo.

Nielsen’s Gracenote unit said it is selling its metadata about the content of television shows and movies for use in targeting connected-TV advertising campaigns.

Gracenote said Cineverse, DirecTV Advertising, Philo, Tastemade and Xumo will begin using the program-level metadata to engage consumers.

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