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Jon Lafayette

DirecTV Working With Infosum To Provide First-Party Data

DIRECTV DirecTV Advertising
A general view as the DirecTV Blimp Makes Its First Trip Out West at San Bernardino Airport on October 3, 2014 in San Bernardino, California.

DirecTV Advertising said it is working with Infosum to provide advertisers with first-party data matching.

The collaboration enables users of DirecTV’s addressable and audience-based TV and streaming advertisers to use InfoSum’s clean room technology to combine InfoSum’s data with DirecTV viewers.

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