NEW YORK—DirecTV Advertising has unveiled a new slate of product enhancements to its portfolio of advanced advertising solutions, that include investments in data collaboration, guaranteed incremental reach with Addressable RFO and other developments.
“After running hundreds of successful campaigns that help ensure that heavy viewers are not bombarded with the same ad over and over again, while also helping to reach light TV viewers, we’re excited to be able to guarantee incremental reach for clients utilizing our Addressable RFO technology,” said Amy Leifer, chief advertising sales officer at DirecTV Advertising. “Additionally, as the market shifts and more content is being consumed on CTV devices, we’ve transformed our business to be more digital and streaming-centric, providing clients with the most premium, brand-safe inventory, more targeting options, better transparency, and working with industry-leading clean room solutions so that advertisers can better utilize their own data across our platforms.”
