NEW YORK—As part of a push into the contextual advertising business, Nielsen’s Gracenote has announced that it is developing new contextual categories to give advertisers greater visibility into the content that their messages run against on connected TV (CTV) and that it is working with a number of partners on the effort.
High quality Gracenote metadata has long been trusted by the world’s leading publishers and streamers to power innovative video experiences and advanced content discovery, Gracenote reported. With this announcement, Gracenote is making its program genres, ratings, content types and advisories available as the common taxonomy for media buyers and sellers to transact direct and programmatic CTV buys.
