MOUNTAIN VIEW, Calif.—LG Ad Solutions has released a new a report that highlights the importance of black and African American CTV viewers with data showing their purchasing power and a survey that shows they are more likely to take action after seeing a CTV ads.
The report, “The Inclusive Screen: Black Americans,” which is based on a survey of nearly 1,500 Black and African American CTV users, found that CTV (Connected TV) is a pivotal environment for advertisers to connect with Black Americans in personalized and impactful ways.
