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TV Tech
TV Tech
George Winslow

Survey: Half of CTV Users Want to Shop Directly from TV Ads

CTV United States LG Ad Solutions
LG Ad Solutions TV set.

MOUNTAIN VIEW, Calif.—LG Ad Solutions has released a new survey that indicates many consumers would like to be able to shop directly from their TVs. 

Its latest streaming survey, “The Shoppable TV Report: 2024 and Beyond,” found that 53% of CTV users wish all TV ads had a quick option to buy the product and 63% wish they could see store/brand inventory from their TV.

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