MOUNTAIN VIEW, Calif.—LG Ad Solutions has launched Innovation Labs, a division that will focus on developing breakthrough technologies in the areas of CTV advertising, content personalization, and hyper-customization for viewers.
Under the leadership of chief technology officer Dave Rudnick, the Innovation Labs will spearhead the development of new technologies and methodologies to enhance how advertisers and content publishers connect with audiences on CTV platforms. By leveraging LG’s robust data capabilities and partnerships, the Labs team will aim to create more personalized, engaging, and effective advertising experiences. This includes working on hyper-customization techniques to tailor content and ads to individual viewer preferences, ensuring a more relevant and enjoyable experience, the company explained.
