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Jon Lafayette

LG Ads Study Finds Viewers Want To Buy Products via TV

LG LG Ad Solutions
LG Smart TV.

Viewers want a quick way to buy the products they see in commercials through their TVs, according to a new study from LG Ad Solutions.

In its Shoppable TV Report: 2024 and Beyond, LG said 53% of connected TV viewers
had a quick option to buy advertised products and 63% said they wished they could see inventory from the store or brand from their TV.

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