MOUNTAIN VIEW, Calif.—As more broadcasters and media companies embrace tools for AI-generated ads, a new survey provides some important insights into how consumers might respond to those ads with a finding that nearly half (49%) stated they do not care whether an ad was made using AI or traditional methods as long as it looks authentic.
The survey from LG Ad Solutions to determine consumer perceptions and preferences towards the use of AI in CTV advertising also found that 49% of consumers are confident they can distinguish ads generated by AI versus traditional methods.
