MOUNTAIN VIEW, Calif.—A new survey from LG Ad Solutions confirms long standing research findings showing that Hispanics are one of the most avid adopters of streaming media and highlights the importance of Hispanics for CTV advertisers.
“The Inclusive Screen: Hispanic Americans” report, which polled over 1,400 US Hispanic CTV users in the U.S., found that 78% of Hispanic Americans prefer streaming to traditional TV, citing that the ability to watch at your own pace (82%) a wider range of content options (69%), and easier content discovery (62%) as primary reasons why.
