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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

LG Ad Solutions Says It’s Smart for Political Advertisers To Buy Streaming Ads

LG Ad Solutions LG CTV
Election Ad Campaign Spending.

With a big election coming up, LG Ad Solutions has released a study showing that Democrat, Republican and independent connected-TV users all prefer streaming compared to cable, satellite and broadcast.

LG hired Keith Norman last year to head political ad sales. The study will be used to help convince candidates to shift more money from traditional TV to streaming.

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