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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Back-to-School Advertisers Can Go for the Gold During Olympics

LG Olympics Olympics LG Ad Solutions
Getty staffers get reach for back to school rush.

LG Ad Solutions found that 84% of parents plan to watch the 2024 Paris Olympic Games with their children, which will create a big opportunity for back-to-school advertisers.

In addition to advertising on NBC Sports’ coverage of the games on its broadcast, cable and streaming channels, LG says it can also help marketers reach Olympic-viewing parents.

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