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The Latest Breaking News from JKR

A glimpse behind the scenes of Coca-Cola's new branding

JKR pulls back the curtain in a fascinating video.

Creative Bloq

The real reason why Coca-Cola wants to become more Coca-Cola

Coca-Cola's global brand refresh is more than a design update. The beverage giant is strengthening its iconic identity to protect pricing power, accelerate Coca-Cola Zero Sugar, improve AI-driven marketing, ensure global brand consistency and support long-term growth as competition intensifies and consumer attention becomes increasingly fragmented.

The Economic Times

Coca-Cola gets new look that makes it even "more Coca-Cola"

I talked to Coca-Cola and agency JKR about how they approached amplifying the iconic brand.

Creative Bloq

From analysis to the latest developments in health,
read the most diverse news in one place.

Have we lost the joy of branding?

The best projects embrace the fun, says Brand Impact Awards judge.

Creative Bloq

How Ronaldo's former football club packed a 120-year legacy into a stylish modern rebrand

Sporting CP's new look is the perfect blend of history and contemporary flair.

Creative Bloq

KFC's The Colonel gets a subtle makeover in new rebrand

And the bucket looks different too.

Creative Bloq

Why Burger King's stunning rebrand is still the best of the 2020s

Five years on, it still feels timeless.

Creative Bloq

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This clever campaign tackles a common creative quandary

The Clio Awards takes on the question of how to explain what you do

Creative Bloq

JKR's electrifying advice for creatives gave me actual tingles

The iconic agency shares 10 principles of success at OFFF 2026.

Creative Bloq

What is brand experience and why is it so crucial right now?

Spoiler: it's not the same as user experience or customer experience.

Creative Bloq

Blood Cancer United unveils powerful new brand identity

The rebrand puts community at its core.

Creative Bloq

"I see a lot of imitators out there," JKR's Lisa Smith on today's brand challenges

We chat about award-winning rebrands for The Met, USA Today and Burger King.

Creative Bloq

"We wanted it to be really inviting for all types of creatives," JKR's Lisa Smith on D&AD's enticing new identity

How do you design for creatives? With drama, it turns out.

Creative Bloq

'We need more designers evolving into super creatives’: how to build a future proof brand

JKR’s executive creative directors discuss the importance of creative hybridity.

Creative Bloq

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Creative Bloq

'The goal is emotional resonance’: how to create a standout brand in 2025

JKR’s executive creative directors discuss how to build an iconic identity.

Creative Bloq

Corona celebrates hidden logo detail in clever new campaign

It’s a welcome slice of sunshine.

Creative Bloq

The Brand Impact Awards 2025 are now open for entries

The prestigious branding awards scheme is back for its 12th year.

Creative Bloq

The new Twix logo is a nostalgic treat

The brand has launched a whole new visual identity.

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Creative Bloq

"There's incredible typographic variety right now", Charles Nix reflects on type in 2025

Plus, how he designed a typeface for M&M.

Creative Bloq

Why Walmart's illustrations are my favourite part of its new brand

These in-store creations brighten up the retail giant.

Creative Bloq

"This rebrand was a real high-wire act": How we Made the RSPCA's new visual identity

I speak to JKR and the RSPCA about the rebrand that won big at this year's Brand Impact Awards.

Creative Bloq

Chime proves that financial branding doesn’t have to be boring

JKR builds a banking brand with personality.

Creative Bloq

I'm a sonic branding convert thanks to Leffe beer

JKR crafts 'The Sound of Monastic Divinity’.

Creative Bloq

Behind the RSPCA's 50-year rebrand

We speak to the people behind the triumphant brand refresh of the RSPCA.

Creative Bloq

Coca-Cola's new Christmas campaign is a refreshing twist on the festive season

It's delightfully modern and stylishly classic.

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