The Latest Breaking News from MM

Every year, retailers roll out seasonal products that seem too tempting to resist: pumpkin spice in fall, peppermint everything in winter, and fruity flavors in summer. But behind the festive packaging often lies a sneaky pricing strategy: these items usually cost far more per ounce than their regular counterparts. Whether…

If you grew up in the 1990s, you remember when grocery store aisles were a playground of colorful packaging, wild flavors, and gimmicky snacks that somehow tasted better because they were fun. From neon-colored drinks to cookies shaped like your favorite cartoon characters, the ’90s were a golden age of…

Campaign mastermind Hernán Cerdeiro reveals how he crafted the world's first viral brand assassination.

Health Secretary Robert F. Kennedy Jr. wants synthetic food dyes out of the American food supply. But one of the nation's most recognizable candy giants — Mars, the maker of MM's and Skittles — isn't playing along.