Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

Creative Bloq

Technology

Rosie Hilder

"I see a lot of imitators out there," JKR's Lisa Smith on today's brand challenges

Lisa Smith JKR Burger King the Met USA Today Dad

Burger King rebrand.

I recently met JKR's executive creative director Lisa Smith at D&AD Festival and enjoyed a fascinating chat with her about all things brand. You can read the first parts of our chat about the D&AD branding as well as when you should or shouldn't change a logo.

Below, we discuss the branding challenges brands are facing in 2025 as well as some of Lisa's most celebrated work, including award-winning rebrands for The Met, USA Today and Burger King.

Sign up to read this article

Read news from 100's of titles, curated specifically for you.

Already a member? Sign in here

Top stories on inkl right now

Flydubai attack investigation widens as alleged hijacker’s training in New Zealand scrutinised

Flydubai attack investigation widens as alleged hijacker’s training in New Zealand scrutinised

Hamam al-Hammami spent 175 days in New Zealand until May 2019, as Australian Jewish group calls for full investigation into his time in Melbourne

The Guardian - AU

Kansas neighbour cut 133 trees, some 70 feet onto adjoining land; court upholds $6,500 award

Kansas neighbour cut 133 trees, some 70 feet onto adjoining land; court upholds $6,500 award

A Kansas appeals court has upheld a $6,500 damages award against a man whose neighbour’s fence project led to 133 trees being cut on adjoining land in 2015. The court found the landowner filed his trespass case within the legal time limit and that there was enough evidence to hold…

The Times of India

Germany’s former spy chief arrested over alleged treason: 2,000 classified documents at centre of probe

Germany’s former spy chief arrested over alleged treason: 2,000 classified documents at centre of probe

Germany’s former foreign intelligence chief August Hanning was arrested on Tuesday on suspicion of treasonous espionage and passing sensitive information to overseas intelligence services, the federal prosecutor’s office said.

The Times of India

FL Declares Emergency in 25 Counties as Gulf Depression Could Become Season's First Hurricane, Residents Warned

FL Declares Emergency in 25 Counties as Gulf Depression Could Become Season's First Hurricane, Residents Warned

Florida Governor Ron DeSantis has declared an emergency in 25 counties as Tropical Depression Nine tracks towards the Gulf Coast with hurricane-strength conditions possible near landfall.

International Business Times UK

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

USMNT Player Ratings vs. Canada: American Boys See Out Perfect Fall Window

USMNT Player Ratings vs. Canada: American Boys See Out Perfect Fall Window

The U.S. men’s national team cruised to a 1–0 win against Canada.

Sports Illustrated

Friends of Nolan Wells sue NFL Hall of Famer Terrell Owens for defamation

Friends of Nolan Wells sue NFL Hall of Famer Terrell Owens for defamation

Owens sued over September Instagram post that suggested trio tampered with evidence in death of Mississippi teen

The Guardian - US

Related Stories

Top stories on inkl right now

Flydubai attack investigation widens as alleged hijacker’s training in New Zealand scrutinised

Flydubai attack investigation widens as alleged hijacker’s training in New Zealand scrutinised

Hamam al-Hammami spent 175 days in New Zealand until May 2019, as Australian Jewish group calls for full investigation into his time in Melbourne

The Guardian - AU

Kansas neighbour cut 133 trees, some 70 feet onto adjoining land; court upholds $6,500 award

Kansas neighbour cut 133 trees, some 70 feet onto adjoining land; court upholds $6,500 award

A Kansas appeals court has upheld a $6,500 damages award against a man whose neighbour’s fence project led to 133 trees being cut on adjoining land in 2015. The court found the landowner filed his trespass case within the legal time limit and that there was enough evidence to hold…

The Times of India

Germany’s former spy chief arrested over alleged treason: 2,000 classified documents at centre of probe

Germany’s former spy chief arrested over alleged treason: 2,000 classified documents at centre of probe

Germany’s former foreign intelligence chief August Hanning was arrested on Tuesday on suspicion of treasonous espionage and passing sensitive information to overseas intelligence services, the federal prosecutor’s office said.

The Times of India

FL Declares Emergency in 25 Counties as Gulf Depression Could Become Season's First Hurricane, Residents Warned

FL Declares Emergency in 25 Counties as Gulf Depression Could Become Season's First Hurricane, Residents Warned

Florida Governor Ron DeSantis has declared an emergency in 25 counties as Tropical Depression Nine tracks towards the Gulf Coast with hurricane-strength conditions possible near landfall.

International Business Times UK

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

USMNT Player Ratings vs. Canada: American Boys See Out Perfect Fall Window

USMNT Player Ratings vs. Canada: American Boys See Out Perfect Fall Window

The U.S. men’s national team cruised to a 1–0 win against Canada.

Sports Illustrated

Friends of Nolan Wells sue NFL Hall of Famer Terrell Owens for defamation

Friends of Nolan Wells sue NFL Hall of Famer Terrell Owens for defamation

Owens sued over September Instagram post that suggested trio tampered with evidence in death of Mississippi teen

The Guardian - US

Our Picks

Jaden Newman Leaked Video Controversy: Viral Post Claims LaMelo Ball Paid Her $250K for One Encounter

A viral post claimed LaMelo Ball paid Jaden Newman $250,000 after seeing a private video, but no reliable evidence supports the alleged payment, encounter or quote.

International Business Times UK

His Wife Says Decades of Sleep Talking Nearly Went Quiet After Hypnosis Gave Her a One-Word Cue

A man's decades-long sleep talking faded after hypnosis gave his wife a librarian's "Shhhh" as a cue, a case report says. Here's what it shows.

A Woman Smoked, Ate, and Walked in Her Sleep, and the Behaviors Returned Every Time Her Medication Stopped

A woman sleepwalked, ate, and smoked during sleep. A 2022 case report found that one bedtime drug quieted all three until it was stopped.

Have an Elmo Teether in the Freezer? Check It Before Giving It Back to Baby

That familiar red Elmo face sitting in your freezer may deserve a closer look before it goes back into your baby’s hands. A Skip Hop Baby “Sesame Street” Elmo Silicone Teether has been recalled because its black eye pieces can detach if the product is frozen, creating a choking hazard.…

Kids Ain't Cheap

Gen Z's new American Dream: Skip the mortgage, book the flight

Young Americans are trading square footage, new cars, and even moving out for plane tickets, even as airfares jump more than 20%.

Megan Fox Tagged 'Unrecognisable' in Letterboxd Video as Fans Defend Her Against Meaningless Comments

A Letterboxd video featuring Megan Fox and Karyn Kusama prompted online debate about Fox's appearance, with fans challenging unsupported speculation about cosmetic procedures or health

International Business Times UK

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play