The recent refresh of US superstore Walmart's branding got people talking. The word 'refresh' is operative here. This wasn't a splashy new logo or big sweeping changes from agency JKR, it was more subtle logo tweaks and a new typeface. We called it the "definition of a glow up".
One area that I think has been overlooked are the new illustrations that have been created by Ross Murray, Nash Weerasekera, Peter Greenwood, Jason Solo and Kelly Llanos. These add a personal touch to the brand refresh and really brighten up the stores when seen in-situ. In fact, I'd go as far to say that they're my favourite part of the new look.
