Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to "pick a side" when it comes to Twix's two biscuits, now it's all about inviting them to "have it all".
At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the process waved goodbye to one of the internet's favourite logo secrets.
