KFC has announced one of its biggest ever rebrands, which spans every touchpoint around the world. The new look was created by JKR, the agency behind the much-loved rebrand of Burger King a few years ago.
At the centre of the rebrand is a refreshed Colonel, who's been given a slightly thicker outline as well as a neck/collar. The iconic bucket has also been changed, with the brand name now either side of the Colonel rather than underneath.
