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Creative Bloq
Creative Bloq
Technology
Natalie Fear

How Ronaldo's former football club packed a 120-year legacy into a stylish modern rebrand

Sporting Clube de Portugal branding.

Sporting Clube de Portugal is celebrating its 120th anniversary with a fresh new brand evolution, shaped by the club's iconic Code. A blend of heritage and the pervading spirit of fans, the new SCP brand is a triumph in design with heart and purpose that speaks through creativity.

While there's no formula to creating one of the best sports logos, SCP's new crest is packed with subtle meaning that elevates the design beyond pure aesthetics. Sleek, distinctive and powerful, the new brand identity shines in its ability to evolve without losing the original spirit of SCP's iconic history.

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