The world of branding is constantly developing, and no agency knows that quite like JKR. Founded in 1990, Jones Knowles Ritchie has been at the epicentre of branding excellence for decades, shaping leading design as we know it, but as consumer tastes evolve and technology rapidly advances, today's creative sphere is more variable than ever.
Ahead of this year's Brand Impact Awards, I sat down with JKR's executive creative directors, Stuart Radford and Ricardo Bezerra, to explore the evolution of branding. Together, we discussed how social media has influenced the industry, how brands need to embrace evolution, and what it takes to create iconic brands in 2025.
