The branding world is constantly evolving, so standing out from the crowd in 2025 is no easy task. With sonic branding, guerrilla marketing and AR ads filling our feeds, it can be hard to know how to balance brand heritage with new creative trends, so to find out more, I consulted the experts.
Ahead of the upcoming Brand Impact Awards, I sat down with Jones Knowles Ritchie's executive creative directors, Stuart Radford and Ricardo Bezerra, to find out how to build a successful brand in 2025. Together, we discussed their creative process, how to ensure your work is future-proof, and how they'd like to see the industry develop in the future.
