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Creative Bloq

Technology

Rosie Hilder

What is brand experience and why is it so crucial right now?

Ex JKR MM Sam Smith

Stella at Wimbledon montage.

Every now and then, new buzzwords appear in the world of branding. The latest phrase that we're hearing everywhere is 'brand experience', which is distinct from just 'branding' and is not the same as 'user experience'. So what exactly does it mean?

To find out, I spoke to Matt Michaluk, executive creative director (experience) and Sam Smith, executive business director (experience), who both work at the Brand Impact Award winning agency, JKR.

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