The real reason why Coca-Cola wants to become more Coca-Cola
Coca-Cola's global brand refresh is more than a design update. The beverage giant is strengthening its iconic identity to protect pricing power, accelerate Coca-Cola Zero Sugar, improve AI-driven marketing, ensure global brand consistency and support long-term growth as competition intensifies and consumer attention becomes increasingly fragmented.
The Economic Times ·
The Economic Times
Creative Bloq
