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The Latest Breaking News from Hub

Survey: Consumers Want Better Bundles to Simplify Streaming

Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”

TV Tech

Survey: Users Regard YouTube as Must-Have Service

New Hub research reveals many people see YouTube brands as essential entertainment

TV Tech

Return of the ‘Triple Play’? Consumers’ Most Wanted Bundle Includes Netflix, Broadband and Mobile

Consumer desires harken back to old-world cable economics, a Hub Entertainment Research study finds

Multichannel News

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‘A lot of people won’t vote’: Chingford voters unenthusiastic as Labour does battle with Faiza Shaheen

Labour is fighting its former candidate in Iain Duncan Smith’s long-held seat, but local residents don’t appear bowled over by their election options

The Guardian - UK

If Bundling Is Back, What’s the Ideal Bundle?

A new survey from HUB provides some answers

TV Tech

Did Comcast Just Announce Streaming's Stickiest Bundle? These Charts Suggest a 'Yes'

Comcast is combining some of the most coveted brands and services, Hub Entertainment Research survey indicates

Multichannel News

Survey: Amazon’s Push into Ad-Supported Streaming Is Working

85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker

TV Tech

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85% of Amazon Prime Video Subscribers Are on the Ad-Supported Tier

This compares to only 22% for Netflix, Hub Entertainment Research finds

Broadcasting & Cable

While More Than Half of Americans Are Interested in Apple's $3,500 Vision Pro, 76% Say They Have No Intention of Buying One

As the latest Hub Entertainment Research survey reveals, the most innovative piece of entertainment hardware to come along in years might just be too expensive

Broadcasting & Cable

Hub: Smart TVs Now in Nearly 8 of 10 Homes

Usage of smart TVs for streaming grows while growth in streaming players like Roku stalls

TV Tech

Apple TV Plus Has the Lowest 'Brand Identity' Among U.S. SVODs

Only 51% of surveyed consumers understand how Apple TV Plus is differentiated from other subscription streaming services, Hub Entertainment Research says

Broadcasting & Cable

Hub Study Says Sports May Settle the Streaming Wars

A semiannual survey from Hub shows just how much leverage live sports has over consumer choices

Broadcasting & Cable

Sports Increasingly Influencing Consumer Streaming Choices

More than a third of respondents to Hub survey say sports is "much more important than other kinds of content"

TV Tech

T.N. Agriculture Budget | 14,000 Integrated Farming System units to be established to encourage diversification

Tamil Nadu Agriculture Budget 2024: Integrated Farming System units, organic farming, millet mission, and honey production hub initiatives outlined.

The Hindu

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TV Tech

Changing Gen Z Media Consumption Habits Are Trend Setters for Other Age Groups

While younger people spend the most time with non-premium content, others are as well according to a new survey

TV Tech

Survey: Podcasts Can Pay Off for Telecasts

The importance of audio shouldn’t be forgotten by traditional or streaming TV platforms, a new survey from Hub finds

TV Tech

Survey: Majority of Viewers Would Switch to Ad-Supported Streaming to Save $5 a Month

More consumers who call themselves intolerant toward ads are saying they would in fact opt for an ad-supported service to save money

TV Tech

Consumers May Have Reached Video Subscription Limit But Would Pay To Simplify Experience

Findings from Hub Entertainment Research reveal 59% would pay for a one-stop shop app

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The Hindu

New semiconductor startup cohort of AIC T-Hub launched

AIC T-Hub Foundation selects 10 startups for six-month semiconductor cohort 2 programme to foster innovation and entrepreneurship in the sector. Product innovation, patent strength, technological advancement and founding team experience are parameters used for selection.

The Walrus

Momentum Ventures: Empowering Connectivity Through Travel

From AI to electric aviation and beyond, how a Canadian holding company is moving the travel economy

TV Tech

Hub: Viewers Thankful for 'Peak TV,' But Only if They Can Find It

Consumers will remain loyal to streamers, even if fewer new shows come out, researcher concludes

Broadcasting & Cable

Newly Ad-Supported Streamers Get High Marks From Viewers In New Study

Consumers pay more attention when ad loads are reasonable, Hub Research finds

Broadcasting & Cable

Is the Smart Speaker Market for Smart TVs Already DOA?

The latest Hub Entertainment Research report on smart TV says the U.S. usage of these peripheral devices already peaked back in 2021

TV Tech

Nearly Two Thirds of TV Homes Stream Video on Smart TVs

New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications

TV Tech

Survey: Consumers Are Reaching `Peak TV’

Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub

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