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The Latest Breaking News from Hub

Survey: Amazon’s Push into Ad-Supported Streaming Is Working

85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker

TV Tech

85% of Amazon Prime Video Subscribers Are on the Ad-Supported Tier

This compares to only 22% for Netflix, Hub Entertainment Research finds

Broadcasting & Cable

While More Than Half of Americans Are Interested in Apple's $3,500 Vision Pro, 76% Say They Have No Intention of Buying One

As the latest Hub Entertainment Research survey reveals, the most innovative piece of entertainment hardware to come along in years might just be too expensive

Broadcasting & Cable

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Hub: Smart TVs Now in Nearly 8 of 10 Homes

Usage of smart TVs for streaming grows while growth in streaming players like Roku stalls

TV Tech

Apple TV Plus Has the Lowest 'Brand Identity' Among U.S. SVODs

Only 51% of surveyed consumers understand how Apple TV Plus is differentiated from other subscription streaming services, Hub Entertainment Research says

Broadcasting & Cable

Hub Study Says Sports May Settle the Streaming Wars

A semiannual survey from Hub shows just how much leverage live sports has over consumer choices

Broadcasting & Cable

Sports Increasingly Influencing Consumer Streaming Choices

More than a third of respondents to Hub survey say sports is "much more important than other kinds of content"

TV Tech

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T.N. Agriculture Budget | 14,000 Integrated Farming System units to be established to encourage diversification

Tamil Nadu Agriculture Budget 2024: Integrated Farming System units, organic farming, millet mission, and honey production hub initiatives outlined.

The Hindu

Changing Gen Z Media Consumption Habits Are Trend Setters for Other Age Groups

While younger people spend the most time with non-premium content, others are as well according to a new survey

TV Tech

Survey: Podcasts Can Pay Off for Telecasts

The importance of audio shouldn’t be forgotten by traditional or streaming TV platforms, a new survey from Hub finds

TV Tech

Survey: Majority of Viewers Would Switch to Ad-Supported Streaming to Save $5 a Month

More consumers who call themselves intolerant toward ads are saying they would in fact opt for an ad-supported service to save money

TV Tech

Consumers May Have Reached Video Subscription Limit But Would Pay To Simplify Experience

Findings from Hub Entertainment Research reveal 59% would pay for a one-stop shop app

TV Tech

New semiconductor startup cohort of AIC T-Hub launched

AIC T-Hub Foundation selects 10 startups for six-month semiconductor cohort 2 programme to foster innovation and entrepreneurship in the sector. Product innovation, patent strength, technological advancement and founding team experience are parameters used for selection.

The Hindu

Momentum Ventures: Empowering Connectivity Through Travel

From AI to electric aviation and beyond, how a Canadian holding company is moving the travel economy

The Walrus

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TV Tech

Hub: Viewers Thankful for 'Peak TV,' But Only if They Can Find It

Consumers will remain loyal to streamers, even if fewer new shows come out, researcher concludes

Broadcasting & Cable

Newly Ad-Supported Streamers Get High Marks From Viewers In New Study

Consumers pay more attention when ad loads are reasonable, Hub Research finds

Broadcasting & Cable

Is the Smart Speaker Market for Smart TVs Already DOA?

The latest Hub Entertainment Research report on smart TV says the U.S. usage of these peripheral devices already peaked back in 2021

TV Tech

Nearly Two Thirds of TV Homes Stream Video on Smart TVs

New Hub survey on changes in smart TV usage also found that music streaming is one of the more popular applications

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TV Tech

Survey: Consumers Are Reaching `Peak TV’

Many consumers are either at or near their maximum number of TV services and do not plan to spend any more money on subscriptions, according to the Hub

Multichannel News

Uh-Oh: U.S. Consumers Are Using Fewer Streaming Services for the First Time

While Americans are spending more than ever on streaming, Hub Entertainment Research says they’re suddenly using fewer apps

TV Tech

Survey: Streaming Viewers Worried About Complexity as Much as Cost

Simplifying the consumer experience is a way to attract new users, and keep existing ones, according to a Hub survey

Evening Standard

£30 million City office block to be converted to ‘low-carbon’ flats

45 Beech Street, close to the Barbican estate, is set to be transformed into green housing

Multichannel News

SVOD Boom Goes Bust as Consumers 'De-Stack' Subscription Video Services (Gobs of Breathtaking Charts)

You want bad news about the video entertainment industry? Hub Entertainment Research has got it

TV Tech

Consumers are Using Fewer Video Services

Consumers report fewer paid TV services while emerging free services see little change, according to the HUB

TV Tech

Smart TVs Pass the 200 Million Milestone

Almost 8 in 10 U.S. homes have a smart TV, and smart TVs account for 6 in 10 TV sets, according to the Hub

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