PORTSMOUTH, N.H.—Bundling is back in a big way, with all the major streaming companies and many pay TV operators exploring ways to simplify the consumer experience by offering bundles of content and streaming services.
Such efforts promise to improve the precarious economics of streaming services by reducing the hefty marketing costs of acquiring subscribers, improving consumer satisfaction, reducing the high rates that consumers churn in and out of services and potentially improving the reach of their advertising efforts.
