PORTSMOUTH, N.H.—Gen Z media consumption and viewing habits not only has diverged from other generations. They also appear in some respects to be setting the trend for other age groups, particularly when it comes to how they spend time watching, according to the latest annual survey released today from Hub.
The survey, “Video Redefined,” found Gen Z devotes as much time gaming, on social media sites and viewing non-premium video as they do watching traditional TV and films. Helping to propel this trend among Gen Z is the popularity smartphones, making its members “the first native smartphone generation,” which Hub dubbed “entertainment omnivores.”
