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TV Tech
TV Tech
Phil Kurz

Consumers May Have Reached Video Subscription Limit But Would Pay To Simplify Experience

Kantar.

Household budget limitations, the rising price of streaming subscriptions and complexity are contributing to consumers tapping the brakes on growing their lineup of streaming video entertainment, according to the latest research from Hub Entertainment Research.

The Hub’s semi-annual “Battle Royale, revealed 88% of consumers say streaming video subscription services are raising their prices more often in the past, while 77% point to their budget as the main reason they have chosen the number of entertainment sources they consume.

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