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TV Tech
TV Tech
Tom Butts

Sports Increasingly Influencing Consumer Streaming Choices

NFL Hub Hub Entertainment Research
Watching sports.

PORTSMOUTH, NH–According to a new survey from Hub Research, sports is having an increasingly larger impact on consumers' choice of streaming services. 

The survey—taken in advance of the blockbuster news of Disney, Warner Bros Discovery and Fox planning to launch a new live sports streaming service earlier this month—shows how the decline of “peak TV” is giving way to an even bigger draw: live sports.  

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