BOSTON, Mass.—A new report and survey from Hub Entertainment Research finds that podcasts can be a valuable addition to the marketing tools used by traditional TV networks or streaming video services.
The new HUB report “You Hear Me Now?” found that podcasts can drive sampling of TV shows. Among listeners of all types of podcasts, half (50%) say they would be more interested in watching a new TV show based on one of their favorite podcasts. And about half (47%) say their listening to podcasts had helped them discover a new TV show in the past.
