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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Is the Smart Speaker Market for Smart TVs Already DOA?

Roku smart speaker

The market for peripheral speakers that connect directly to smart TVs via Bluetooth, which still feels kind of newish, has already peaked, according to Hub Entertainment’s latest Evolution of the Smart TV Set report, which surveyed 2,504 U.S. consumers in May.

Hub said only 30% of U.S. smart TV owners have a smart speaker device connected to their set, “down significantly from 2021.” 

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