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TV Tech

Phil Kurz

Survey: Users Regard YouTube as Must-Have Service

United States Entertainment Hub Netflix Spotify

Youtube TV.

PORTSMOUTH, N.H.—It’s nearly unanimous. A YouTube brand is ranked in four of the top five spots as “must haves” by users responding to the latest Hub Entertainment Research Battle Survey.

The dominance of YouTube brands in this year’s survey marks a major swing to the upside from the May 2023 survey when two-thirds of those using the free YouTube service said that it was a must-have, essentially tied with subscribers of Netflix and PlayStation Plus, and behind readers and Spotify users.

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