PORTSMOUTH, N.H.—Amid growing signs that the era of “peak TV” may be coming to an end, a new survey from Hub indicates that many consumers are now either at or near their maximum number of TV sources, and are not actively looking to spend more money on video entertainment.
The Hub’s annual “Monetization of Video” survey found that nearly half (43%) of those surveyed are already at what they claim is the maximum number of services they want, which is an average of seven TV sources. Among the one third of viewers who have not yet reached their limit, the survey found that seven services is also the optimal number of services.
