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Broadcasting & Cable

Business

Scott Lehane

Hub Study Says Sports May Settle the Streaming Wars

Hub Hub Entertainment Research Entertainment United States

Exclusive games like Peacock’s Jan. 13 NFL wild card playoff between the Miami Dolphins and Kansas City Chiefs can move the needle with streaming subscribers, Hub found. .

A new survey from Hub Entertainment Research shows just how much influence live sports has over a consumer’s choice of streaming platform. The analysts suggest that after years of “peak TV,” buzzy, scripted originals are no longer enough to attract and hold subscribers.

Conducted in January, Hub interviewed 3,016 U.S. sports fans age 13 to 74 for its semiannual study, What’s the Score: The Evolution of Sports Media.

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