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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

While More Than Half of Americans Are Interested in Apple's $3,500 Vision Pro, 76% Say They Have No Intention of Buying One

Apple Vision Pro.

For Apple's pricey Vision Pro virtual reality headset, the consumer awareness and interest has arrived, but the $3,499.99 price point just might be out of reach. 

According to Hub Entertainment Research's new "Connected Home" study, which surveyed an impressively large sample of 5,026 U.S. consumers ages 16-74, 49% of Americans are aware of the Apple Vision Pro. And 53% indicate some level in interest in the device. 

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