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The Latest Breaking News from Gen Z

Generation Alpha: the new kids making Gen Z feel old

Move over, Gen Z; there are new kids on the block, and they come armed with their own, nonsensical memes. Generation Alpha, the oldest of whom are not even teenagers yet, are starting to make their presence felt and are catching the eye of marketers in the process.

The Week

Critics are coming for Gen Z’s latest ‘bed rotting’ trend, but one scientist calls it the ultimate ‘anti-productivity’ hack

In an era of optimization, TikTokers are saying no thank you to hyperproductivity and introducing “rot girl summer.”

Fortune

Gen Z is more obsessed with smelling good than ever

Men and the Hispanic community are also helping drive the sale of high-end scents upward, Sue Nabi said.

Fortune

From analysis to the latest developments in health,
read the most diverse news in one place.

AFP Commissioner misquoted study about Gen Z workers needing praise three times a week

A national chord was struck this week when the Australian Federal Police Commissioner commented on how much praise different generations needed in the workplace.

ABC News

‘Gen Z will have the most successful marriages yet,’ a Tinder relationship expert claims. Here’s why

Gen Z daters are 32% less likely to ghost potential matches than those over 33, a recent Tinder survey found.

Fortune

Top procrastination habits include watching TV, and making tea or coffee, study finds

Over half of Brits have developed bad habits to put off completing a task at hand - with Gen Z twice as likely to do so compared to 55-64-year-olds

Daily Mirror

Gen Z is 'caught in a whammy between COVID and ChatGPT'

Millennials and Gen Xers are missing a moment for connection with Gen Zers because they’re too busy carrying out the C-suite’s orders.

Fortune

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Over two-thirds of Gen Z are “nepo workers”

It’s not only Hollywood’s stars who benefit from nepotism; Gen Z “nepo workers” are hurting meritocracy in the workplace.

Fortune

Gen Z grew up in a world filled with ugly fashion – no wonder they love their Crocs

In 2017, Julia Hobbs of British Vogue declared Crocs “have an unrivalled ability to repel onlookers and induce sneers”.

The Conversation

Gen Z would rather go viral than sell out Wembley

The research reveals what success looks like for the future of our creative industries

Wales Online

'Hook up culture' ditched by singletons as half of young people say it's outdated

Finding the one seems more complex than ever with endless stages and unofficial dating but Gen Z no longer want to 'hook up' as half find the term totally outdated

Daily Mirror

Baguettes, bling and bodycon: Y2K nostalgia reigns at NY fashion week

As Fendi’s Baguette bag turns 25, millennials and Gen Z resurrect 90s looks in search of better and simpler times

The Guardian - UK

What is behind Gen Z’s Elf Bar obsession?

Despite e-cigarettes being deeply uncool just a few years ago, young people are flocking to the brightly coloured disposable vapes known as Elf Bars. Ellie Muir got lost in a puff of flavoured smoke to investigate how we got here

The Independent UK

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