Gen Z would rather go viral than sell out Wembley The research reveals what success looks like for the future of our creative industries Wales Online · Mar 7, 2023
'Hook up culture' ditched by singletons as half of young people say it's outdated Finding the one seems more complex than ever with endless stages and unofficial dating but Gen Z no longer want to 'hook up' as half find the term totally outdated Daily Mirror · Feb 28, 2023
Baguettes, bling and bodycon: Y2K nostalgia reigns at NY fashion week As Fendi’s Baguette bag turns 25, millennials and Gen Z resurrect 90s looks in search of better and simpler times The Guardian - UK · Sep 10, 2022
What is behind Gen Z’s Elf Bar obsession? Despite e-cigarettes being deeply uncool just a few years ago, young people are flocking to the brightly coloured disposable vapes known as Elf Bars. Ellie Muir got lost in a puff of flavoured smoke to investigate how we got here The Independent UK · Aug 21, 2022