Over two-thirds of Gen Z are “nepo workers”

Young businessman in black jacket and yellow t-shirt heading to work with headphones. With agenda and a coffee take away outside the office (Credit: Iparraguirre Recio—Getty Images)

Hailey Bieber, Brooklyn Beckham and Maude Apatow have one thing in common: They’re part of Hollywood’s growing “nepo-baby” boom.

Many members of the up-and-coming generation of stars have had a helping hand in the form of famous parents. And on TikTok, the hashtag #nepotismbabies has garnered over 370 million views as users expose actors and singers who they didn’t know were children of celebrities—and in their eyes, don’t deserve acclaim.