The majority of Generation Z young people would rather go viral across the internet than perform a sell out show at Wembley, according to new
Research by Mastercard, to celebrate its 25-year headline sponsorship of The BRIT Awards with Mastercard, reveals social media and the metaverse are shaping how we discover, share and listen to new music.
The research reveals what success looks like for the future of our creative industries, and it’s clear social media has ushered in huge changes:
