Gen Z smell good these days. So good that they’re helping keep perfume sales high even in the face of economic uncertainty, according to the head of one of the world’s biggest cosmetics firms.
The CEO of Coty – the French-American beauty conglomerate whose fragrance brands include Marc Jacobs, Gucci, Calvin Klein and Davidoff – said on Sunday that despite challenging economic conditions, consumers were continuing to splurge on “little luxuries” like high-end cologne.
